The involvement of Cue could indicate that the announcement relates to the publishing and advertising world. The last time cue to the stage during an announcement in New York was at the unveiling of The Daily , a daily newspaper on the iPad by Rupert Murdoch's company is made.
Announcing the new Apple hardware products usually opts for an Apple event in San Francisco and Cupertino. Kara Swisher of AlLThingsD think that Apple's announcement of an interactive television earlier in California will do, for example at headquarters or in the heart of the television industry in Hollywood. Swisher believes that this is an important but not very large event going.