
Growth in use and users
The changes that a Facebook user gets over them, follow each other in rapid succession. New designs, new views and new features are the order of the day. So recently the entire display of the timeline - the list of updates from your 'friends' and 'pages' - changed rigorously. You wonder whether users are not at once in revolt to come and express their anger through their accounts to say. But no: Facebook continues to grow in users and usage.
Relevance and emotion
Relevance and emotion are the key to success when it comes to social media. The happier we are on the timeline in our Facebook account, the more active we ourselves are. The more we share . Facebook and the more of you know, the easier it is for advertisers to Facebook to get you oriented approach. The higher the conversion. Better for the advertiser, and the better for Facebook. And the better for you?
In theory, we could benefit from. Facebook is competing with other social media, including Google and Twitter +, forced us to innovate and more relevant, better, better services. Facebook even more so that we integrate into our daily lives. We want more and more online with our friends and Facebook facilitates only too happy (even apart from the question whether we need to share real feeling, or that a need created by Facebook).
Facebook gives you a live blog
In this light, the changes at the f8 conference were announced last week also shown. As' the Timeline, " a profile page that goes beyond your latest updates and likes. An overview of your life to share with whoever you want. A brilliant move, in my opinion. Facebook allows people easily to a kind of blog life to build.
Instead of starting your own blog and see complete information and to shield unwanted viewers, Facebook helps you. You get free and not a kind of online, interactive photo album. your own blog , fully facilitated and completely plug and play . And, did I mention, free. Why, emotion? Why, binding? Why, 'sharing'?
Teach me to know
The integration of various apps in the live 'timeline' will help you more to share with your friends. If you are in an app update put on the movie you just saw, or you boekenapp indicate what you're reading a recipe or add your receptenapp, this is directly linked to your profile and visible to your friends. I like my friends endlessly user to share my life. Nice, right?
And the good news for advertisers - they will share. They get more and more outlets for their ads to my life and my desires. Because they can always add more variables to the mix of selection criteria for their ads.
Good for Facebook is good for me?

In short, the battle between online advertisers such as Google and Facebook delivers innovations that benefit me as a user. What is good for me, is good for Facebook, and what is good for Facebook, is good for me?
In essence, I believe that's true. Facebook has an interest in users happy with what is offered. Nevertheless it is a precarious balance. The compelling way since the changes this week, your timeline is shown for example (based on what Facebook thinks that is relevant for you), has little arrogant.
And you offer something for all those great free services: information about your life and your personal preferences. Do I really want this super power has all my data? I want this company determines what I can and can not get to see the life of my friends? I want information about my personal preferences used for commercial purposes? What are the risks? How can Facebook all that abusive?
My online life is in Facebook ...
All concerns and complaints aside, I think the Facebook battle for the online man is winning. Whether we like it or not, we caught up. I communicate with family and friends across the ocean via Facebook, and also with friends who live around the corner. And with my local retailers. What I feel, do, buy and desire, and with whom, is on Facebook. Facebook is part of my life. Online and offline. It must be really crazy run, I want to give up part.