At the time of writing, over $ 16,000 raised for the first production round. For $ 19 you can buy a blue, green, black or pink TidyTilt and if you have $ 68 you get a package with the accessory in all available colors. For international shipping, you have 10 to 15 dollars extra to add the price.
Before dismissing the TidyTilt a cheap imitation of the Smart Cover is still fun to look into what's possible. So picture below shows how you could hang your iPhone on a refrigerator or other ferrous surfaces, thanks to strong magnets and a metal frame that is attached to your iPhone. Also shows how you can neatly stow earbuds iPhone, by rolling them into the TidyTilt. There was one (again!) ethnographic study in advance to find out how people store their earphones and it was found that many people wrap the cable around the iPhone. Only is the touch screen no longer operate. Hence, the inventors of the TidyTilt came with this solution: