Figures from Trefis that iTunes and the App Store, both account for about two percent of Apple's market value. Count back from Apple's total market value of $ 354 billion, then you end up on an individual value of $ 7.08 billion. This makes the App Store, according to Brian S. Hall probably slightly more valuable than BlackBerry-maker RIM, which he claims to be worth $ 7.04 billion state.
The figures are impressive, but we still have some reservations about Hall's story. Thus, the market value of the App Store by Apple itself is not disclosed, but back from Apple's overall figures. Since the allocated value of the App Store little different from that of RIM, it might be safer to say that they are about the same size. Still remarkable.