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iOS accounted for 92% of mobile purchases




iPhones and Android devices ... these are all smartphones, but the people who buy them seem very different behavior to exhibit. A survey of rich relevance based on 3.4 million (!) shopping sessions that iOS users shop online more often. They buy more and they spend more money. In April 2011 showed iOS accounting for 88 percent of all mobile purchases. In December 2011 it had grown to 92 percent. An average user iOS also gives 19 percent more than an Android user. Converted to amounts of money does someone with an iPhone or iPad shop this month from $ 123.



The Android user will spend on average only $ 101. It is also striking that purchases from the desktop on average $ 87 worth. Contrary to what you might intuitively think, we go for the bigger purchases are not automatically to the desktop. During the weekend appears to be a lot of shopping: online purchases via mobile devices, the weekend increasing by 25 percent compared to weekdays.
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