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Challenges for organizations in Facebook by recent changes



Recently making Facebook users use the modified profile with a custom news. With these changes, there are a number of implications and opportunities for organizations on Facebook . In this article we put the probabilities and consequences for organizations on Facebook in a row.



As an organization, the harder stand by ticker
New in the news of Facebook is the " Ticker ". The ticker is a column that you find on the right side of the news. This column gives Facebook real-time weather updates from the friends and business pages of a user. When someone creates a new company pages like "this is only displayed in the ticker. Updates that appear in the ticker are often visible only briefly each time, the updates of others appear. This will allow organizations with a Facebook business page difficult to see clearly in the news for fans.



Because your organization may be less visible, this will require creative solutions. Facebook, the news together on the basis of popular content, so make sure you paid attention to. Below we discuss how the new Facebook News is compiled.

The effect of the new Facebook News
With the advent of the new Facebook News are popular and recent reports in one screen. Popular posts are determined by Edge Rank , a proprietary algorithm from Facebook. The website EdgeRankChecker.com examined the effect of the new news to updates from Facebook company pages.





The rank checker edge research shows that an average of a business update on Facebook generates 33% less impressions. The number of "likes" and comments on the other hand increased by 18% (likes) and 17% (reactions).



The decrease in the number of impressions, according to the survey be because Facebook's edge rank formula has changed with the coming new news. There is now a greater time decay (decay time). This means that posts updates less kept up to date. This eliminates the updates quickly. The time decay is one of the three components of the edge rank formula.



Targeted advertising by applications
When Facebook redesigned play applications a greater role. On your new profile, timeline, you can add all kinds of applications that something about yourself. Users of these applications generate interesting data that Facebook makes available to advertisers.
As an advertiser, you can now advertise for instance towards Facebook users who have listened to music by Coldplay via Spotify . For example, if you want to sell tickets for a Coldplay concert, this way you can reach many targeted people via Facebook.



Timeline


People are hating this thing . Facebook why you are changing everyday !
STOP CHANGING 

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