Developers are currently running overtime, they are trying to make quick apps before Apple closes the iTunes Connect tool back office for the holidays. The New York Times has an article about the developers, who are quickly trying to get their projects for this year to finish. Apple is accepting the period around Christmas is no longer new apps and the App Store is not updated for a week. Starting next Thursday, the ranking lists in the App Store will be "frozen". "There's a mad scramble for developers," said Marc Edwards of Bjango development company. "In terms of money, it can be a really big deal."Millions of people will not need an iPhone, iPod touch or iPhone to find under the Christmas tree. The first thing they will do in the App Store, see if there are fun games and apps can be found. If you and your app on iTunes is the frontpage, it helps tremendously. To give an example: Bryan Duke, developer of an air hockey game from € 0.79 normally get 300 downloads a day. During the Christmas season there are 1800.
Flurry, a company that collects statistics on apps, says that in the period between December 26 and 23 most apps sold. Around 240 million apps downloaded in a few days. Since the App Store works with an approval process, the apps have been on time at Apple.